Clean daily-wear jewelry every 2-4 weeks with warm soapy water. Occasional-wear pieces need cleaning every 2-3 months. Professional cleaning recommended annually.

No! Only use ultrasonic on hard stones like sapphire, ruby, and diamond. Never use on amethyst, emerald, opal, pearl, or topaz as they can fracture or crack.

Store gemstones separately by hardness level in soft pouches or fabric-lined boxes. Keep away from direct sunlight and extreme temperatures. Never store all jewelry together.

Yes, prolonged exposure to direct sunlight can cause amethyst to fade permanently. Store amethyst in a dark place when not wearing. This also applies to some other colored gemstones.